SWOT analysis – Click here to read the SWOT analysis of Target Corporation ![]() Major consumers which the brand targets are upmarket families, as well as young singles who prefer to shop at retail the stores.Īs the tagline of the brand goes “Payless, Expect More” which sets it apart from its competitors as it positions itself as a brand with high-quality stylish products at low prices which even their commercials seem to reflect with the customer not having to pay top dollar for lucrative well-designed products. Target differentiates its products through an image of economical stylish and elegant clothing. The median for household income stands at $58,000 and around 80% of Target consumers are free males of whom 43% are housewives with children. With its wide range of clothes (Male and Female), groceries, pet supplies, electronics, home accessories, pharmacy and shoes, the brand has accomplished a lower median consumer age of 41 than its competitors. Segmentation targeting and positioning in the Marketing strategy of Target Corporation
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